When it comes to brand loyalty, I am a tough customer. Perhaps because brand strategy is what I do, but I am generally skeptical of the promises brands make to me. I am incredibly picky about the brands I am loyal to, and can count on one hand the brands that I truly love. One of them is Starwood and in particular, its Preferred Guest sub-brand.
So I, like millions of others, am anxious to learn what will happen to my beloved brand when it merges with Marriott later this year. And as a brand strategist who has spent years handling brand transitions, I see the writing on the walls.