Some brands have souls. Some don't.

For 10 years I worked at one of the premier branding agencies Siegel+Gale, where I led brand strategy development for some of the world's most successful companies. This is what I learned:

• Some brands have souls. Some don't. Those that do are built from the inside-out.

• It's one thing to make a promise. It's another to deliver on it. Brands today need to do both.

• A clear and simple brand will beat a complex one every day of the week.

• Brands live in real-time. If yours doesn't, you risk becoming irrelevant.

• Most brand challenges are business problems in disguise. Do you know yours?

Now I help a select few brands create meaningful value. For more information on how I can help your brand succeed, see my list of services.