From building a new brand to maintaining an existing one, new brand challenges always surface. I partner with clients during all stages of the brand lifecycle to amplify your brand's assets. I work on a fixed-project and retainer-based approach. My services include:

Make an impression

I help brands differentiate from the crowd and build loyalty. Working closely with you, I will help you define, articulate and implement your promise to the world. And because no two branding problems are alike, I customize my services to your needs. My list of services include:

• Brand strategy development
• Brand health assessment
• Brand portfolio strategy
• Innovation strategy
• Customer journey mapping
• Product positioning
• Research and insights
• Culture + values development
• Naming
• Implementation planning

Your brand has launched. Now what?

There are real business realities that make delivering on a brand strategy – no matter how good it is - difficult. The good news is: the best brands are organic. They naturally grow and evolve as you do. I partner closely with clients to continue to adapt to their business realities and evolve brands post launch. Working on a consultative basis I can help you:

• Maintain and sustain a healthy and vibrant culture
• Link your demand generation to your overall brand strategy
• Integrate acquisitions into the brand’s culture
• Put your naming strategies into practices
• Onboard new team members and agencies
• Adapt your brand and messaging strategy as your industry landscape changes

Making the most of a merger

Companies merge for any number of reasons: opportunities to create cost synergies, expansion into new markets, broadening of your portfolio. And yet, 80% of mergers and acquisitions fail because their brands and cultures aren’t aligned.

The complexities of merging two brands and cultures are enormous. Complexities magnified by the fact that often, the two brands cannot talk to each other during due diligence, creating a sense of FUD. Not to mention, those tasked with leading an integration still have their day jobs to tend to.

You need an expert and nimble partner. I have spent a decade helping brands with acquisitions ranging from $25M to $2B, and am passionate about realizing the potential of an acquisition.

My areas of expertise include:

• Cultural integration
• Bran culture assessment (before, during or post acquisition)
• Brand architecture strategy and portfolio rationalization
• Value proposition development:
• Brand migration strategy
• Launch strategy
• Implementation planning

Because no two acquisitions are alike, I customize my services to your needs. And because you need a partner who can not only adjust to the curveballs, but also predict them before they are thrown at you, I generally work on a retainer basis during your acquisition period to provide on-going counsel.